My passion for visual arts started early - I got my first camera when I was six. After obtaining an MA in film studies, I worked for over two decades as a director and producer in television creating documentaries about sexuality. In 2004 I launched my own erotic film label and have since produced seven erotic full-length features. My alternative, feminist porn films caused a stir in the media, have been screened at many international film festivals and won multiple awards. I am also a published author – My book "How to Make Your Own Adult Video" was published by Harper Collins in four countries and my autobiographical book Female Fantasies – "My Revolution of Lust" charted the challenges I faced as an independent filmmaker in the porn industry. I'm also a curator of feminist porn and published six parts of the successful DVD series “Her Porn”. In 2009 the Petra Joy Awards were born to encourage and reward new female erotic filmmakers. Many recipients of Petra’s awards are now well established erotica directors.